Welcome.....
I would like to have the opportunity to discuss the selling process with you. There are selling strategies that
not only give you the highest bottom line but also sidestep problems and delays. It's about being organized,
prepared and detailed oriented. That's my job!
When you hire me as your agent, you can be assured that you will be getting my utmost attention. When you
have a question or concern, call me and you will get me.... not a secretary or "team member". I believe in
personal service because that is how I like to be treated.
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Learn your home's market value
Setting the right price before you list is critical to getting the most for your home and selling it quickly. You don't
want to price it way over the market or under the market. I will do my homework and provide you with a
comprehensive detailed property analysis so we can determine what price the marketplace dictates. Pending,
expired and sold properties in yourarea going back three or four months will help us to make this decision.
Data will be provided by the MLS and also through the public records. It's your home and you will make the
final decision as to the asking price.
If you are ready to start the process of putting your home on the market or if you are curious to know your
homes approximate market value contact me or complete my online Market Analysis Form
Get your home ready to sell
As you get ready to sell your home there are usually some simple improvements that can help you get the
most for your property and to help it sell quickly. It is very important to make a good first impression to
prospective buyers. Quite often a home can be made to look like a model home simply by removing extra
items, extra furniture and by moving your existing furniture around. A fresh coat of paint, possibly a new
bedspread and throw pillows along with some fresh plants can make a world of difference. Curb appeal is
another important thing. We don't want buyers driving by without looking inside simply because the exterior
and lawn may not be up to par. I have experience and can give you advice in this area if needed. It doesn't
have to be expensive to make big improvements to your home. I work with a home decorator who is
experienced in "Home Staging" techniques. She does a beautiful job.
Make it easier for buyers to make a decision
You, as the seller are required to provide certain disclosures to the prospective buyers. I say.... why not have
these disclosures ready when the house goes on the market. I recommend that the Transfer Disclosure
Statement (TDS) is completed as well as a Termite Report prior to putting the house on the market. It is also
a good idea to have a Pre-Sale Escrow opened so that buyers can review the title companies Preliminary Title
Report. All these things cut down on the amount of time it takes a buyer to make a decision. The contingency
time in the purchase contract can then be greatly reduced. These are only suggestions you may want to
consider.
The Marketing Plan Begins
Your home is now looking good. It's time to tell the world.
Our distinctive Alain Pinel Realtors For Sale sign and Lock Box will be installed.
I will order a Professional Online Photo Tour of your home which will be seen on Realtor.com as well as my
website.
Of course your home is listed on the Multiple Listing Service (MLS) This gives thousands of realtors access to
your homes information.
Your home is listed on Alain Pinel's website as well as realtor.com and many other national websites.
Your home will be featured on my personal website: Realestate-Place.com
I will schedule an agents Tour of your home.
A professional 4-color brochure will be available for realtors and prospective buyers. Our in-house marketing
department is the best you will find anywhere!
Your home will be advertised in newspaper and other publications to find qualified prospects.
I will hold your home "Open" to the public and will be available to answer any questions and to and point out
the features of your home. I will have available a Buyer's Information Book for all prospective buyers who
come to your Open House. It consists of maps, school and city information, demographics and more.
I will communicate with your regularly about market conditions, comments from prospective buyers and
feedback from agents who visit your home...
The offers are in....now what?
We will sit down together, evaluate the offers and choose the one that best suits your needs. My first concern
is you and your best interest. We are not only looking for the most money, but we are looking for the best
qualified buyer. A buyer who is "Pre-Approved" with his lender is someone you should consider. You don't
want to waste valuable time with a buyer who after almost three weeks can't get a loan! There are many
factors in the purchase contract to consider when evaluating offers. After the decision is made and the escrow
is opened, I will stay on top of all the details and time lines.
I will make sure that any counter offers, contingency removals and reports are completed and approved.. Not
only will my duties be performed in a timely manner but I will make sure the buyer's agent has done his/her
part and followed the important time lines.
I'll always be available to you and will listen to your concerns and answer any questions you may have. I will
advise you along the way before and after the sale of exactly what is happening and what steps are being
taken.
Give me a call and let's discuss your situation and your home. I would be happy to meet with you and present
to you a complete market analysis and to discuss why you should choose me to represent you at this
important time of your life. There is no obligation of course. I look forward to hearing from you.
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